Why the Case In Point Is Insufficient To Enter In The Best Consulting Firms?


This is not an article with the goal of tearing apart the book the Case in Point, which is a reference book for consulting interview preparation.  Here, I will focus only on the case studies, which are the heart of the book for those wanting to become a consultant, but you already know this


case in point


First, recall some contextual elements:

  1. The consulting case studies are extremely complex and a number of academic staff do not know their specificities in relation, for example, to the business cases of business schools. In this regard, Mr. Cosentino knows and perfectly highlights the difference between these two exercises to focus on.
  2. Upon its release, about 20 years ago, this book was a revolution and it was a well deserved success. What was its merit? Remember the tools to prepare for the case 15 years ago: there was virtually nothing professional. With these limitations, the first challenge was to have access to existing case statements… but more than this, to solve them with a method. The Case in Point then arrived with its 12 frameworks of analysis, its tips, and the experience feedback of a specialist in this type of recruitment process. Added value for the candidates who followed this path was clear to see and their success has contributed to the outstanding brand image of this book.


What Now For the Added Value of the Case Point?


From 1999 to 2016+, several changes have occurred in the way of addressing the case studies. The cases are highly complex, not to give an impression of elitism in recruitment, but simply because the standard is now to use cases inspired by actual assignments of consultants. The reality is more complicated than the theoretical models. It is extremely difficult to structure a real case with the frameworks of the Case in Point; it typically overlays two, three or even four frameworks to properly handle a case today.

Now if you take the risk of spending your time of reflection during a real case to reconstruct and deconstruct the frameworks of this book, believe me, you will not compete for the largest firms and in no case for McKinsey, BCG, or Bain. Why? Because on the D-Day, two awful syndromes threaten all candidates: the first is “getting nervous” and the second is the “clean slate” syndrome. The candidate, in low-intensity panic, remembers more than anything he is like a young student who would have never had the slightest notion of business and strategy. Can I give you a scoop? Memorizing the frameworks of the Case in Point is a great way of falling into the trap of this clean slate syndrome. In short, the approach proposed in the Case in Point itself is no more suited to the competition and the recruitment of today in consulting.

Finally, the concern with the Case in Point, is that the multiplicity of statements of case studies and the lack of structure in the proposed solution (solution is in dialog format) result in each new case increasing the confusion.

Nevertheless, this book is a reference that I recommend you buy. Why do I still recommend this book? Have a look at the next article on this topic to discover why…


Other Resources On Case In Point Book


Links of interest - Case In Point Amazon Page

- Marc Cosentino Site
Videos on this topic - Case in Point Review in French
Related concepts- case in point pdf
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